Today's big social fitness headline: Coca-Cola forms "strategic alliance" with Danish fitness app maker Endomondo. Coke, (like Pepsi), is pushing to instill health-consciousness into its brand. Who says those Bloombergian anti-soda ads don't carry some weight? In any event, we approve of the move, which gives Coke's sports drink, Powerade, immediate daily exposure to Endo's global athlete-end users. Endomondo, clearly, gets a big marketing push. The service currently claims 12 million users, though unclear how many of those are active.
Unpaid Public Service Announcement: Crunch is hosting an all day barbecue and open house tomorrow. This means that you and all your friends, members and non-members, can go work out at any Crunch, and then eat "healthy barbecue treats" together. (Check here for deets.) Give the Crunchies credit for being unexpected and generous. Or possibly desperate. Regardless, not a bad day to saunter into your local Crunch.
While we've snickered a bit over the declaration of September as National Yoga Month, we never snicker at good deals. Visit yogamonth.org and register to get a FREE week-long pass to participating yoga studios. Sonic Yoga, Pure Yoga, and 15 or so other studios in New York are all up for grabs.