Personal Tracking Device Mania!
Move over Fitbit, Nike FuelBand, Jawbone Up, Larklife, and all the rest, here comes Misfit Shine! Behold, the Misfit is smaller and shinier than it's competition, and it plays nicely with jean pockets and t-shirt collars. More to the point, it can tell when you're swimming or riding a bicycle which is a first in the category.
What also sets the Shine apart is that it's not yet available for sale. The product is still in the prototype stage, and so the San Francisco-based Misfit crew has launched an Indigogo campaign (kind of like Kickstarter) to raise the funds to take their device from dream to reality. Thusfar, they've raised $348K, crushing their own 100K goal.
That still doesn't seem like quite enough of a war chest, however, to compete with Nike. Get out your credit cards! We love the tiny, shiny form factor, and are generally glad to see that the pot of tracking device innovation boileth over. Our big question remains: What social software platform will integrate all these disparate hardware devices so we can all play together virtual-like? Just asking.