Down Dog Data
Yoga By The Numbers

- Outdoor Yoga (via lululemon)
In anticipation of National Yoga Month (September) Fast Company has crunched a bunch of yoga-related numbers. A few of the fascinating yoga industry data points:
- Americans spend more than $5.7 billion a year on yoga classes and products.
- 71% of U.S. yoga practitioners are college educated, compared with 30% of the overall population.
- 44% have household incomes of $75K or more.
- More than 5,500 yoga-related injuries were treated in the U.S. in 2008.
- Nearly 16 million adults in the U.S. practice yoga. 72% of U.S. yoga practitioners are women.
- Three-out-of-four practitioners in the U.S. have been doing yoga for 5 years or less.
- Lululemon stores generate an average of $1,800 in sales per square foot. That's about three times as much as J.Crew's sales per square foot.
- The average yoga class costs is $12.


