Social Workout

Newslinks

Rice Krispies Won't Keep You From Getting Swine Flu

Rice Krispies

Snap, crackle, pop — you thought that was the sound of Rice Krispies and milk? Nope. It's the sound of Kellogg's executives' knuckles getting crushed by the Federal Trade Commission. The FTC is demanding that Kellogg's remove claims from Rice Krispies boxes that the cereal "helps support your child’s immunity." Earlier this year, Kellogg's got a similar cease-and-desist order related to Frosted Mini Wheats. According to the FTC statement, Kellogg's is specifically barred "from making claims about any health benefit of any food unless the claims are backed by scientific evidence and not misleading." Which you'd sort of hope Kellogg's would know already.