Busted!
Conclusive Proof that All Men's Health Magazines are Actually the Same
- Men's Health 10/07 vs 12/09 (Via Gawker.)
A year ago we speculated that Rodale was run by robots. (How else to explain the mind-numbing repetition of articles.) Last week we noted the absurd use of random and recurring numbers as story pegs? Well, Gawker has one-upped us, pointing out in an hilarious series of posts over the last 48 hours that Men's Health is actually just running the exact same cover over and over again. Note similarities between the current Taylor Lautner issue, and the October 2007 issue above. WTF? Caught with his pants down, Men's Health editor Dave Zincenko try to explain the duplication was on purpose:
...it was not inadvertent, and it was part of overall branding strategies that we wouldn't share for magazines, books, international editions, mobile applications or anything else.
As Gawker points out, this is Palin-esque in its illogic and incoherence. We're both amused and horrified. Let the search begin: Could it only be these two issues? (No.) Can Zincenko possibly keep his job? And could Women's Health really be untainted? We're off to look....
- Oliver's blog
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Comments
Honestly, I picked up a GQ, an Esquire, and a Paste last month. Guess which one I read? Paste. The other two I flipped through for a series of fashion items I "need" but can't afford, though in GQ I discovered January Jones is no only an uber hottie but someone I'd totally want to get shitfaced on a plane with.
The interviews are usually good, the editorials are alright, and the fashion advice is top-notch, if a little bourgeoisie. There's not a lot of directions you can go from there. At least Playboy has fiction pieces and Harper's has essays.
Submitted by Mr. Mohawk on 12.11.09 at 05:52.
hmmm..can I make a series of cheap art that looks exactly the same every time and say its intentional and make bank?
oh, wait....
maybe repitition is the new individuality?
Submitted by sandyliz on 12.11.09 at 05:59.
also, mohawk, notice how i did not argue with you or diss your comment in any way? a girl can grow.
why are we the only 2 still at work at 5 pm friday?
Submitted by sandyliz on 12.11.09 at 06:00.
I have no idea but am planning on getting intoxicated about it. Starting. Right. Now.
Naughty to the Flog, here I come!
Submitted by Mr. Mohawk on 12.11.09 at 06:09.
I noticed this a while ago. It was after I was on the cover of Mens Health that this happened.
Submitted by killercadoogan on 12.12.09 at 12:02.