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EA Sports Active Chases Wii Fit, Hot Moms

EA Sports Active Fantasy!

EA Sports, better known for guy video games like Madden NFL or Fight Night, released yesterday its would be Wii Fit-killer: EA Sports Active. (Prepare for media blitz featuring very fit, very happy, 30-nothing women, working out in sun drenched, Crate-and-Barrell fantasy living rooms. Sample vid at bottom!)

Early reviews are positive: "We're favorably impressed," writes Yahoo's PluggedIn blog. "A few minutes [of] jogging or thigh-lifting
exercises will have you muttering curses at the on-screen trainer." The game is designed for the Wii console, and comes with a velcro band to strap the Wii "nunchuck" to your leg -- allowing it to track your high stepping and jumping -- as well as a rubber resistance band for various sorts of muscle-y moves like curls. It also comes with a food logging app, and, nicely, it tracks calories burned, not pounds lost. All this, as well as the general vibe on the game's blog, suggests that EA is going after the ladies. Indeed, EA Prez Peter Moore, told the San Francisco Chronicle in March:
"Women are aware of the EA Sports brand but they thought of it for
their boyfriend, son or husband. This game can change that."

In case you missed it: The whole fitness video game market is hot. The Wii Fit has sold seven million units, and has been the top game seller for three of the last four months. This is wildly impressive when you consider the hordes of teen boys buying bloody shooter games -- against the better judgement of the Governator. Clearly, EA had to get in on the action, and they're not alone. "Sega is preparing to release Daisy Fuentes Pilates, the first pilates game for the Wii, later this summer," notes The Chron. "And Black Bean Games in the third quarter will release a new title called NewU: Inside Out, which combines fitness, health tips and nutritional advice."

Naturally, Jilian Michaels has her own game. Listen up Tracy A. and Kim K., it's no longer good enough to have a top grossing fitness video, you need a top grossing fitness video game!